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Endometriosis: 'It’s Just a Bad Period'—Except It’s Not.

Endometriosis: 'It’s Just a Bad Period'—Except It’s Not.

March is Endometriosis Awareness Month, a time to shine a light on a condition that affects 1 in 10 women and people assigned female at birth. Despite its prevalence, endometriosis remains widely misunderstood, often dismissed as ‘just a bad period’—but the reality is far more severe.

Endometriosis causes excruciating pain, heavy bleeding, and can even lead to infertility. Yet, diagnosis takes an average of 7–10 years, leaving many sufferers feeling unheard and unsupported. It’s time to break the silence.

At Annahitah, we stand with endo-warriors—not just in March, but every day. Our Period Pants provide gentle, leak-proof protection, giving comfort to those who need it most.

💛 Read the full article & explore our Endo-Warrior Set →

— Nina Alexander
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How a Simple Fact (about tampons) Sparked a Movement

How a Simple Fact (about tampons) Sparked a Movement

One shocking statistic changed everything for Nina Alexander: "It takes up to 800 years for a tampon to decompose." As an eco-conscious mother and entrepreneur, she knew there had to be a better way. Annahitah was born out of a desire to empower women with stylish, leakproof, and sustainable underwear—designed for all of life’s ebbs and flows. Inspired by the Persian goddess Anahita, Annahitah is more than a brand—it’s a movement towards feminine empowerment and environmental responsibility.

— Nina Alexander
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The BEST Postpartum Pants

The BEST Postpartum Pants

The vaginal walls are more open after giving birth, more absorbent and need more healing. Let’s put it this way: if you had an open wound, would you want to rub it with a strong artificially fragranced chemical?  Us neither!  The Postpartum bleed is a special time for natural healing, without interference of man-made harsh chemicals. 
— Nina Alexander
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Annahitah - June blog

The very best Super Heavy flow period pants

Periods are a natural part of life, yet they often come with their own set of challenges, especially during the first two days when the flow can be super heavy. Whether you're at work, at the gym, or just trying to relax at home, managing a heavy flow can be tough. That's where Annahitah's Pro Flo Pants come in.
— Nina Alexander
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