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Why the Leakproof Underwear Market Was Crying Out for Annahitah

Why the Leakproof Underwear Market Was Crying Out for Annahitah

For too long, leakproof underwear has prioritized function over fashion—bulky, unflattering, and far from stylish. Annahitah is changing the game with Pro Flo, meticulously designed over 18 months to provide seamless, comfortable, and sexy period protection. Unlike other brands, founder Nina tested each style on her own cycle, ensuring real-life performance and a flawless fit. The result? Leakproof underwear women actually want to wear—discreet, stylish, and ultra-functional. Once you try Annahitah, there’s no going back.

— Nina Alexander
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How a Simple Fact (about tampons) Sparked a Movement

How a Simple Fact (about tampons) Sparked a Movement

One shocking statistic changed everything for Nina Alexander: "It takes up to 800 years for a tampon to decompose." As an eco-conscious mother and entrepreneur, she knew there had to be a better way. Annahitah was born out of a desire to empower women with stylish, leakproof, and sustainable underwear—designed for all of life’s ebbs and flows. Inspired by the Persian goddess Anahita, Annahitah is more than a brand—it’s a movement towards feminine empowerment and environmental responsibility.

— Nina Alexander
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The Main Reasons Why You Haven’t Tried Period Pants Yet (and why you must!)

The Main Reasons Why You Haven’t Tried Period Pants Yet (and why you must!)

Annahitah Pro Flo Pants are designed with advanced four-layer moisture-wicking technology. This innovation ensures that our pants are not only leakproof but also incredibly absorbent. Each layer works in tandem to draw moisture away from the body, lock it in, and prevent leaks, providing you with the confidence to go about your day without worry.
— Steph H
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Annahitah - June blog

The very best Super Heavy flow period pants

Periods are a natural part of life, yet they often come with their own set of challenges, especially during the first two days when the flow can be super heavy. Whether you're at work, at the gym, or just trying to relax at home, managing a heavy flow can be tough. That's where Annahitah's Pro Flo Pants come in.
— Nina Alexander
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